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Advertising the action-adventure film

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Billboards advertising the action-adventure film Daredevil hit potential viewers with a one-two-three punch. The movie, which stars Ben Affleck masquerading as Marvel comic-book hero Matt Murdock, garnered attention in Toronto with three large movie posters atop the Atrium Media Tower.

The ad displays three different sizes of a still from the film on a 60 x 60-ft., circular, frontlit poster; a 40 x 40-ft. backlit poster; and a 20 x 40-ft. backlit poster. Clear Channel Outdoor markets the Atrium Media Tower space, and MindShare Canada, Twentieth Century Fox’s media management company, planned and implemented the ad program.

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