Digital Printing

Truck Advertisers Drive into the Future

New committee works with OAAA and TAB

Published

19 years ago

February 6, 2006

Sheila Hayes Signs of the Times March 2009 Issue

Thanks to new technological developments solidifying the marketplace for truck advertising, fleet advertisers can now scientifically gauge the impact of certain messages on a particular audience. As this slice of the outdoor pie continues to gain in popularity, its need for representation in the marketplace grows.

As such, the Outdoor Adv. Assn. of America (OAAA), Washington, DC, formed a committee to serve the needs of the growing number of mobile advertisers. The OAAA’s Truck Adv. Committee’s (TAC) most recent undertaking will provide standards, methodology and promotional ideas for mobile advertisers.

At a preliminary meeting in December 1999, representatives from more than 45 mobile billboard companies discussed goals and objectives for the future of truck advertising. In January, a steering committee began work on a strategic plan to establish several clear-cut goals. Among the items at the top of the committee’s list:

click to Comment(Comment)

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.