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Truck Advertisers Drive into the Future

New committee works with OAAA and TAB



Thanks to new technological developments solidifying the marketplace for truck advertising, fleet advertisers can now scientifically gauge the impact of certain messages on a particular audience. As this slice of the outdoor pie continues to gain in popularity, its need for representation in the marketplace grows.

As such, the Outdoor Adv. Assn. of America (OAAA), Washington, DC, formed a committee to serve the needs of the growing number of mobile advertisers. The OAAA’s Truck Adv. Committee’s (TAC) most recent undertaking will provide standards, methodology and promotional ideas for mobile advertisers.

At a preliminary meeting in December 1999, representatives from more than 45 mobile billboard companies discussed goals and objectives for the future of truck advertising. In January, a steering committee began work on a strategic plan to establish several clear-cut goals. Among the items at the top of the committee’s list:



New Golf Course Graphic Installations With Mactac

Visual communication is essential to a successful business. 2020 required restaurants to pivot from promotional graphics to safety and spacing graphics. Now that restaurants are reopening, it's time to make necessary signage updates and Mactac is here to help. Before you even enter a building, there are thousands of opportunities to welcome and inform your patrons. Whether that is with window graphics, sidewalk graphics, or building wall signage. Stick with us as we walk through the endless opportunities and which Mactac products can help you achieve the goal.

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