Connect with us

Digital Printing

Truck Advertisers Drive into the Future

New committee works with OAAA and TAB

Published

on

Thanks to new technological developments solidifying the marketplace for truck advertising, fleet advertisers can now scientifically gauge the impact of certain messages on a particular audience. As this slice of the outdoor pie continues to gain in popularity, its need for representation in the marketplace grows.

As such, the Outdoor Adv. Assn. of America (OAAA), Washington, DC, formed a committee to serve the needs of the growing number of mobile advertisers. The OAAA’s Truck Adv. Committee’s (TAC) most recent undertaking will provide standards, methodology and promotional ideas for mobile advertisers.

At a preliminary meeting in December 1999, representatives from more than 45 mobile billboard companies discussed goals and objectives for the future of truck advertising. In January, a steering committee began work on a strategic plan to establish several clear-cut goals. Among the items at the top of the committee’s list:

Advertisement

SPONSORED VIDEO

Find it here! ISA Sign Expo 2023

Whether you're looking to grow your business or advance your career, ISA International Sign Expo® 2023 is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry.

Promoted Headlines

Advertisement

Subscribe

Advertisement

Most Popular