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UltraBoard Appoints Eric Elfstrand Midwestern Sales Manager

Will also influence national accounts as well as product specification.




United Industries (Bentonville, AR) manufacturers of UltraBoard, announced the appointment of Eric Elfstrand as their new Midwestern sales manager. Elfstrand, who previously served as the western United States wide format manager for Veritiv Corp., brings extensive sign industry experience to the UltraBoard sales team. In addition to Elfstrand’s role as Midwest sales manager for UltraBoard, his role will be influential within national accounts management, as well as UltraBoard’s product specification program.

Elfstrand’s sign industry career began with the Pitman Co. of Minneapolis in 1989. Beginning his career as a sales representative, Elfstrand transitioned to a sales manager role, and was then appointed as Pitman’s Minneapolis division manager in 1998, overseeing a sales territory of six states.

In 2010 Elfstrand moved to the Xpedx Corp., assuming the role of business unit manager within their graphics division. Elfstrand then accepted a promotion to paper sales manager within Xpedx’s Kansas City offices. In 2014, Xpedx merged with Unisource to form Veritiv. Under Veritiv, Elfstrand was appointed to the position of wide format manager for the western United States. 

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