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USA Today Columnist Praises “Tried and True” Signage

Rhonda Abrams praises signs’ cost effectiveness, durability



On June 24, USA Today columnist Rhonda Abrams, who’s also president of The Planning Shop, praised signage for its cost-effective advertising impact. She notes the effectiveness of signs her company posts in its tradeshow both, which only cost $100 apiece but generate great traffic, and notes her carpet cleaner’s missed opportunity for failing to decorate his company van with inexpensive, magnetic-sheet graphics. She offers common-sense checklist for end-users, which includes such details as keeping color, logo and typeface consistent; keeping messages brief (i.e., under 10 words); making sure signs are visible from all directions; and using high-contrast colors and ample lighting. And, naturally, becoming familiar codes to understand what’s permissible.




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