Connect with us

Line Time

Use This Key Word to Make Any Customer Request Your Mission

Once you say it, you’re committed.




“Personally.” It’s a single word with amazing power.

WHEN TO USE IT? When you want to emphasize something will be given priority. For example, “Mr. Sanders, I will take care of your incorrect order,” versus “Mr. Sanders, I will personally take care of your incorrect order.” Explains networking expert Scott Ginsberg: “You’ve committed. You’ve made it personal. You’ve instilled confidence in Mr. Sanders that you’re accountable for the mistake, even if it wasn’t your fault.”

SOURCE: Scott Ginsberg, aka “That Guy with the Nametag,” strategist and author



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

Promoted Headlines




Most Popular