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Use This Key Word to Make Any Customer Request Your Mission

Once you say it, you’re committed.

Published

3 years ago

May 12, 2021

Signs of the Times Staff Signs of the Times May 2021 Issue

“Personally.” It’s a single word with amazing power.

WHEN TO USE IT? When you want to emphasize something will be given priority. For example, “Mr. Sanders, I will take care of your incorrect order,” versus “Mr. Sanders, I will personally take care of your incorrect order.” Explains networking expert Scott Ginsberg: “You’ve committed. You’ve made it personal. You’ve instilled confidence in Mr. Sanders that you’re accountable for the mistake, even if it wasn’t your fault.”

SOURCE: Scott Ginsberg, aka “That Guy with the Nametag,” strategist and author

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