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Vanguard Digital Opens West Coast Demo Center With Chroma Imaging

The new 25,000-sq.-ft. Las Vegas-based facility will serve dual purposes.

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Vanguard Digital Printing Systems, A Durst Group Company (Lawrenceville, GA) recently added a new demo facility on the West Coast in partnership with Chroma Imaging, according to a press release. The new facility will provide easier access to Vanguard technology for current and future customers in the region.

Located in Las Vegas, the new 25,000-sq.-ft. state-of-the-art facility will serve two purposes: a demo center for Vanguard, and a West Coast operations point for Chroma Imaging. “We have quite a few clients in Las Vegas and a lot of potential clients that have asked us to cover more of the West Coast area. Las Vegas is the best place for tradeshow graphics, which is our primary business, so expansion made sense,” Felix Wijaya, CEO of Chroma Imaging, is quoted in the release. “Partnering with Vanguard on this also made sense. The founding partners and I, we’ve known each other for a long time, so there is trust there.”

“Chroma and Vanguard have long and rich partnership. In eight years, they’ve invested in Vanguard multiple times for their two East Coast facilities,” Jim Peterson, COO and founding partner of Vanguard Digital, is also quoted. “When Felix was looking to open a full production shop in Las Vegas and add more Vanguard printers to his arsenal, a partnership to have a Western Region Demo Center came up. We quickly moved on this opportunity and are both thrilled to represent Vanguard in their Las Vegas Production Shop.”

The demo center holds three of the seven Vanguard printers Chroma owns: a VRK3200-HS roll-to-roll printer, a VKH900-HS hybrid printer and a VK300D-HS flatbed printer.

For more information, visit vanguarddigital.com.

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