One of the world’s largest retail sites, and the first and only of its kind in Russia, the Vegas Mall has opened in south Moscow. Developed by the Crocus Group, the mall covers 386,000 sq. meters. It includes an amusement park with an 18-meter-high observation wheel, a 19-meter tower drop ride and an ice rink.
Emin Agalarov of the Crocus Group said, “Vegas turns shopping into an exciting adventure attended with mystery and change.”
Philips’ lighting products illuminated the mall’s Ginza shopping street, which is more than 426.5 ft. long and 39.4-ft. high. Host to more than 25 luxury shops, two restaurants and a recreation area, the “street” simulates the outdoor-shopping experience indoors, with a matrix of sparkling LED lights in the ceiling to replicate a starry sky. Partnering with Turkish design and project-management firm Eleme?i, a team of Philips lighting specialists from Turkey, the Netherlands and Russia produced one of the largest, permanent, indoor-lighting structures ever built.
“We had a challenging task to recreate the atmosphere of the vibrant Ginza shopping street, and to embed it congruously in the shopping mall,” said Vladimir Gabrielyan, VP and general manager of Philips Lighting in Russia, Ukraine, Belarus, Turkey, Caucasus and Central Asia. “Core LED-lighting technology enabled us to bring the most ambitious ideas to life thanks to their structural flexibility, small size and energy efficiency. As a result, we now have one of the most striking and beautiful lighting projects Philips has ever been involved in.”
To achieve the desired effect, the Philips team developed 32 separate facades in different styles, with LEDs embedded in such surfaces as perforated panels, acrylic beams, wood and metal panels, glass shutters and other materials. The lighting design aims to emphasize and highlight distinctions in each facade while maintaining a sense of a single ensemble.
Philips worked with Pharos, a supplier of advanced, lighting-control solutions, using Pharos control modules to enable continuously changing lighting patterns on 64 display surfaces.
SureColor R5070 and R5070L | Consistent, High-Quality Signage Printing
Achieve consistent, repeatable color for high-quality signage, including banners, adhesive vinyl, wallpaper and more, with the robust, reliable SureColor R5070 and R5070L 64-inch roll-to-roll resin signage printers. Learn more.
Ask Signs of the Times2 weeks ago
Here’s the Best Way to Explain to Customers Why Your Prices Are Higher
Tip Sheet2 days ago
This Vinyl-Coating Hack Will Give Your Sign a Perfect Edge
True Tales1 week ago
No Chance in Hell This Client Passed Geometry in High School
Benchmarks1 week ago
6 School Sign Projects That Earned High Marks for Signmakers
Electric Signs2 weeks ago
Neon Has Stood the Test of Time – Signshops Show Why
Brain Squad2 weeks ago
Sign Pros Offer a Peek into Their Annual Planning
Maggie Harlow3 days ago
7 Tips for Signmakers to Capture All Their Sales Leads
Mars Bravo2 days ago
Neon Signs Should Hum, Not Buzz Like in the Movies