Brainstorms

We Can Almost Guarantee No Other Signshop Is Sending Thank-You Cards This Way

Here’s an antique technique you can use to make a lasting impression on clients.

Published

2 years ago

August 21, 2022

Signs of the Times Staff Signs of the Times August 2022 Issue

Wax On

Want your thank-you notes to make a lasting impression? Sealing wax is the answer. Our sister magazine INVISION reported on an optical retailer that sends every client a handwritten, custom-wax-stamp-sealed thank you card post-purchase. Yes, it is still possible in 2022 to buy sealing-wax kits. And how cool would it be to make a seal of your logo? You’ll want to practice the sealing process first, though, using aluminum foil, parchment baking paper or a silicone baking mat, so you can re-melt and reuse the wax until you become adept.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.