Brainstorms

We Can Almost Guarantee No Other Signshop Is Sending Thank-You Cards This Way

Here’s an antique technique you can use to make a lasting impression on clients.

Published

10 months ago

August 21, 2022

Signs of the Times Staff Signs of the Times August 2022 Issue

Wax On

Want your thank-you notes to make a lasting impression? Sealing wax is the answer. Our sister magazine INVISION reported on an optical retailer that sends every client a handwritten, custom-wax-stamp-sealed thank you card post-purchase. Yes, it is still possible in 2022 to buy sealing-wax kits. And how cool would it be to make a seal of your logo? You’ll want to practice the sealing process first, though, using aluminum foil, parchment baking paper or a silicone baking mat, so you can re-melt and reuse the wax until you become adept.

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