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What to Say to the Customer Shopping for the Cheapest Signshop in Town

With this line, you might convince people who want quality to change their minds.

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WHEN TO USE IT? Clients who shop for signs based on price are engaged in a race to the bottom — a race your sign company wants no part of. You may be able to convince some who want quality to change their minds.

SOURCE: Robert Burke, Burke Enterprise, Oakdale, CT

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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