Woulda Coulda Shoulda

What Was This Sign Customer Thinking?

Sign pro bites tongue but spills tea.

Published

4 weeks ago

June 6, 2024

Signs of the Times Staff Signs of the Times June 2024 Issue

Things you wanted to say to frustrating clients, but didn’t.

“Yeah, black copy on a black background will look great!”

Sometimes a clever, subtle customer-supplied design is too clever by half.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?