Woulda Coulda Shoulda

What Was This Sign Customer Thinking?

Sign pro bites tongue but spills tea.

Published

4 months ago

June 6, 2024

Signs of the Times Staff Signs of the Times June 2024 Issue

Things you wanted to say to frustrating clients, but didn’t.

“Yeah, black copy on a black background will look great!”

Sometimes a clever, subtle customer-supplied design is too clever by half.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.