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When a Customer Balks at a Price Quote, Here’s What You Say

A line like this can help you seal the deal.

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“Do not think about the cost of a sign. Think how much business it will bring you and use that to determine how much you need to spend.”

WHEN TO USE IT? When customers balk or are hesitant about the price for the kind of signs their businesses need.

SOURCE: David Gonzalez, Skymark Signs, Toronto

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].

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