Electric Signs

Where Vision Gets New Glasses

Barclays Capital quickly rebrands the former Lehman building.

Published

17 years ago

October 27, 2008

Jacob Rieskamp Signs of the Times October 2008 Issue

Barclays Capital, the third-biggest U.K. bank, agreed on September 16, 2008, to buy Lehman's North American investment banking and some trading and research operations. It also assumed payments the bankrupt firm was making for its former headquareters at 745 Seventh Ave. in Times Square. Lehman, whose slogan had been "Where vision gets built," had a ground lease position in the building, which it acquired, along with the tower, for $745 million from Morgan Stanley in 2001. The lease includes title to the building and converts to co-ownership with the Rockefeller Group in 2033.

Related Topics:Electric Signs October 2008

click to Comment(Comment)

Up Next

Corporate Lobbies

Don't Miss

KeyWest Technology Debuts its Event Management System Add-on

Secrets of Lead Generation

Boost your sales by generating more leads! In this light and lively webinar featuring Maggie Harlow, CEO of Signarama Louisville Downtown (Louisville, KY) and the “Business of Signs” columnist for Signs of the Times, learn the secrets of how leads are generated, where they come from and how you can cultivate better (not just more) leads.