Woulda Coulda Shoulda

Why Did Your Sign Take So Long to Make?

What one sign pro wants to say but can’t.

Published

2 days ago

June 30, 2024

Signs of the Times Staff Signs of the Times July 2024 Issue

Things you wanted to say to frustrating clients, but didn’t.

“What’s done is done. We need to move on.”

The reason it took so long is because you changed the design four or five times.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

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Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?