Window Graphics Invite Moviegoers to “Babylon”

With the help of a local graphics installation company, an AMC movie theater in Los Angeles displayed an eye-catching set of window graphics to promote Babylon, the recently released film starring Brad Pitt.

Applied Graphics & Signs was tapped for the project, which required 54 panels to be trimmed to fit each glass panel of the cinema’s giant windows. The total application space measured 559-in. wide x 220-in. high.

The graphics, which included large-scale images of some of the film’s leading names, were produced with a Durst Rho 512R five-meter, roll-to-roll, UV-curable machine. They were printed onto Drytac SpotOn Clear Gloss media, flood-coated with white for opacity.

“This specific product was chosen for this short-term application as it can be easily repositioned in tight, obstructed areas,” said Applied Graphics & Signs President Fadi Ballut in a media release. “Using Drytac SpotOn, we saved time on installation with a dry application, rather than traditional routes of a wet-applied film for second surface.”

Servicing southern California and Chicago, Applied Graphics & Signs specializes in architectural resurfacing, wide-format installations, decorative window films and hardware-mounted signage. The company is based in Los Angeles.

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National Installations, a project management specialist, and Olson Visual, a creator of visual marketing stunts with a foothold in the entertainment industry, also served as partners in the project.

“[The client] was ecstatic with the results of our production partners and installation team,” Fadi added.