Connect with us


Window Graphics Invite Moviegoers to “Babylon”

Installers rely on Drytac media to get the job done.




Courtesy of Drytac

With the help of a local graphics installation company, an AMC movie theater in Los Angeles displayed an eye-catching set of window graphics to promote Babylon, the recently released film starring Brad Pitt.

Applied Graphics & Signs was tapped for the project, which required 54 panels to be trimmed to fit each glass panel of the cinema’s giant windows. The total application space measured 559-in. wide x 220-in. high.

The graphics, which included large-scale images of some of the film’s leading names, were produced with a Durst Rho 512R five-meter, roll-to-roll, UV-curable machine. They were printed onto Drytac SpotOn Clear Gloss media, flood-coated with white for opacity.

“This specific product was chosen for this short-term application as it can be easily repositioned in tight, obstructed areas,” said Applied Graphics & Signs President Fadi Ballut in a media release. “Using Drytac SpotOn, we saved time on installation with a dry application, rather than traditional routes of a wet-applied film for second surface.”

Courtesy of Drytac

Servicing southern California and Chicago, Applied Graphics & Signs specializes in architectural resurfacing, wide-format installations, decorative window films and hardware-mounted signage. The company is based in Los Angeles.


National Installations, a project management specialist, and Olson Visual, a creator of visual marketing stunts with a foothold in the entertainment industry, also served as partners in the project.

“[The client] was ecstatic with the results of our production partners and installation team,” Fadi added.



Find it here! ISA Sign Expo 2023

Whether you're looking to grow your business or advance your career, ISA International Sign Expo® 2023 is the only place to find everything you need to be successful in the sign, graphics, print and visual communications industry.

Promoted Headlines

Most Popular