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Woulda Coulda Shoulda

You Don’t Have Any Idea What This Sign Should Cost

So why are you telling me it should be cheaper?

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Things you wanted to say to frustrating clients, but didn’t.

“Are you kidding me?!”

You give a customer a quote on a very custom sign. Then they tell you that it is too expensive; you should be able to do better. So, how do they know that? Gets me every time. I just want to scream at them.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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