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Your Business Cards Would’ve Turned Out Fine … If You Could Spell Your Own Name




Things you wanted to say to frustrating clients, but didn’t.

To the customer who had us design business cards for him. After he picked up the cards, I got an email later, saying that his name was spelled wrong. I looked back at the email trails, and he was the one who sent me the wrong spelling of his name. I also proofed out the design, which he missed as well.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.



Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

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