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Your Sign Is How Your Business Says Hello

When it’s time to close the deal, remind potential clients of the critical role that signs play for businesses.

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WHY SAY IT? For many customers, signs are an afterthought. Say this to convey the importance and value of their signs to their businesses.

SOURCE: Jack Thurmond, Jack’s Signs & Graphics, Washington, GA

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Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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