1-2-1View has deployed a 10-display network with screen sizes from 42 to 50 in. in Marina Square shopping mall in Singapore. 1-2-1View's IPTV-based system enables remote scheduling of content by date, time and individual screens. The network currently shows a mixture of dynamic and static ads from mall advertisers as well as general entertainment content. The advertising space is managed by 1-2-1View's Singapore sales team.
Marina Square shopping mall was built in the late 1980s and had been renovated last year. It now has 6700,000 sq. ft. (5,000 sq. meters) of retail space, which makes it one of Singapore's largest malls with more than 250 shops and close to 2 million visitors monthly.