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Join the Signs of the Times Brain Squad — and Make Your Voice Heard!




The Brain Squad is Signs of the Times’ monthly survey panel, owners and top managers of sign companies from the US and Canada who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout Signs of the Times.


How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take four to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

Watch a video explaining the 3 Reasons to Join the Brain Squad.

What kind of questions are on the surveys?

Questions cover month-to-month sales trends, plus various other seasonal and business issues. In a single survey, you might be asked for your coolest new project, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in Signs of the Times. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which Signs of the Times doesn’t have space to publish.

The thrill of seeing your name in print. And, possibly, also your face, along with the name and location of your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by Signs of the Times editors on the issues that matter most to you.

A better Signs of the Times, encouraging better signs. Each edition of our magazine relies heavily on Brain Squad content, which means each new person who contributes makes Signs of the Times a better, more useful resource for all professionals involved in signs.

A FREE BRAIN SQUAD T-SHIRT. After signing up and successfully completing your first survey, we’ll contact you for your choice of color and size for your FREE official Signs of the Times Brain Squad T-shirt, like the two shown below.

See a photo gallery of Brain Squad members in their t-shirts.

Signs of the Times Brain Squad t-shirts



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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