The Outdoor Advertising Assn. of America Inc. (OAAA), Washington, D.C., hosted its 61st annual OBIE Awards at a June 11 gala reception and awards dinner to recognize creative excellence in outdoor advertising.
Best of Show honors were awarded to Crispin Porter + Bogusky (Miami) for its series of MINI COOPER USA billboards from the automotive category. The OBIE Hall of Fame Award was given to McDonald’s Corp. in recognition of its long-standing excellence in the use of the outdoor medium. Fourteen OBIEs were awarded, plus 33 Merit and 58 Finalist certificates.
On the following pages, we showcase some of the creative projects that garnered OBIE Awards in 2003. Additional winners will be featured in ST ‘s October issue.
Best of Show
MINI COOPER USA
Crispin Porter + Bogusky
(Miami)
Apparel
Columbia Sportswear
Borders Perrin Norrander (Portland, OR)
Special FX
Poster Media Outdoor Co.
zonazero
(Monterrey, Mexico)
Retail
McCoy’s Building and Supply Center
McGarrah/Jessee
(Austin, TX)
Food & Restaurants
Lifesavers
Foote, Cone & Belding
(New York City)
Apparel
Old Navy
(San Francisco)