Benchmarks

5 Signs That Have Seen Better Days

WHILE SIGNS OF THE TIMES is committed to showcasing the best and brightest of the sign industry, in the past we also shone a spotlight on signs less than pleasing, whether due to poor design or craftsmanship, or just unfavorable conditions. Here we revisit an old feature with new submissions from our Brain Squad, with lessons about what not to do. As Russell Toynes, Studio Dzo (Austin, TX), puts it about his submission: “There might have been a time when this open-face faux neon sign for Merit Coffee looked good. Unfortunately, today the faux neon looks more like cheap rope light melting in the Texas sun. Choosing the right materials for the conditions will make sure your sign, and your client, look great for many years.”

Submitted by Joe Allen

So Easy Signs, Middletown, OH

Submitted by Mike McClure

Ad Art, San Francisco
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Submitted by Earl Walker

Image360 Tucker, Tucker, GA

Submitted by Russell Toynes

Studio Dzo, Austin, TX

Submitted by Peppur Chambers

Collaborative Sign & Design, Gilbert, AZ
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Mildred Nguyen

Mildred Nguyen is assistant editor for Signs of the Times.

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