The Consumer Electronics Show (CES) annually displays hot, trendy electronic hardware and applications for tech-savvy consumers. With brash upstarts arriving annually, established cyberspace stalwarts like Yahoo! must present a fresh face to the approximately 140,000 who attended CES 2011 in Las Vegas – among them very scrutinizing bloggers and tweeters ready to broadcast the slightest real or perceived imperfection. Rainier Industries (Seattle) produced the structures, displays and graphics for Colt Group Inc., Yahoo!’s marketing agency.
The 40 x 40-ft. exhibit space featured a 750-sq.-ft. backdrop of dye-sublimation printed graphics, which Rainier constructed using Fisher Textiles Symmetry stretchable fabric, which the shop printed with an EFI-VUTEk 3360 dye-sublimation printer. Roughly 200 sq. ft. of complementary digital graphics were produced on the shop’s Durst Rho printer.
Selwyn Sampson, Rainier’s account director, said tensioning the 39-ft.-long fabric backdrop along the angled support frame was most challenging because making it perfectly taut required slow, gradual, manufacturing progress.
To provide additional booth identification, Rainier fabricated two sets of dimensional, pan-faced channel letters using CNC-routed, lightweight aluminum. Colt Group Inc. also installed a rear-projection system to convey the iconic brand across the tradeshow space.