Oct. 31-Nov. 6
Marketing Revamp your online marketing, which includes meeting with your marketing team, making sure that all of your marketing efforts are optimized and pushing for better-than-normal returns.
Outreach Consider advertising through Google PPC, social media, SEO, door hangers, networking, even incentivizing your staff to bring in great employees and new clients.
Nov. 7-13
Holiday gifts If you’re making holiday gifts for your clients, don’t wait any longer to get started on them. Christmas will be upon us before you know it!
More on holiday gifts And for those company-made gifts, consider making and presenting something your client doesn’t know you do or hasn’t yet ordered from you. It’s a great way to showcase your broader catalog of offerings and sow the seeds of future sales.
Nov. 14-20
Marketing Break your promotional efforts into focused and bite-size pieces with Marketing Monday (social media posts), Testimonial Tuesday (ask for Google and Facebook reviews), Website Wednesday (work on case studies/updates), Thankful Thursday (saying thanks to customers) and Follow-up Friday (check in on pending sales).
Nov. 21-27
Analysis If you close your company for part of the week, use that downtime to analyze your company’s performance from what was likely a very busy summer and early fall.
Employees Even if your company is open on “Black Friday” (for more, see page 46), make sure all of your employees know how thankful you are for everything they do and for the people they are.
Nov. 28-Dec. 4
Preparedness Be ready for that one important client who forgot the holidays were coming and needs something now!