Avery Dennison Graphics Solutions (Mentor, OH) has announced its Spring 2020 Rugged and Luxurious color collection, which includes six new color and texture options for the company’s Supreme Wrapping Film portfolio. Rugged Supreme Wrapping Film is a conformable, textured, color-change film that gives vehicles the look and feel of a bed liner without the permanent application, according to the company.
Rugged will be introduced with four colors: Rugged Onyx, Rugged Combat Green, Rugged Bedrock Grey and Rugged Marsh Green. Luxurious Supreme Wrapping Film will be introduced with Obsidian Black and Satin Dark Grey.
“The new color collection was created with the experiential demands of the wrap designer in mind – a visual excitement that comes from the juxtaposition of film color and effect – evoking a statement of style and point of view that comes from a combination of satin, gloss and textured pigments, said Abby Monnot, marketing director, Avery Dennison Graphics Solutions North America.
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