Barco (Rancho Cordova, CA) announced that American Eagle Outfitters (AEO) selected Barco LED and LCD products for their new flagship store in Times Square.
In the planning stages, AEO turned to the Barnycz Group®, a Baltimore-based design firm that specializes in the creation of large-scale, interactive-content environments. AEO selected the Barnycz Group because of the technical knowledge they could provide for a project of this scale.
“In Times Square, what we wanted to create for American Eagle Outfitters was a ‘canvas’ that brought their brand and lifestyle to front and center,” said Danny Barnycz, the company’s founder and president. “We created a multi-tiered, interactive, high-definition, digital canvas that allows the retailer to dynamically communicate its brands and promote its product offerings.”
Concepts for the exterior display took the form of a 12-faceted, nearly 15,000-sq.-ft. assemblage of LED panels, including a 25-story LED tower. When AEO and the Barnycz Group were ready to implement their vision, they selected Barco.
To create the display, Barco engineers wrapped the building’s exterior façade with 1,469 Barco TF-20 LED panels, on 12 distinct, geometric surfaces, for a total pixel count nearing 3.5 million. These weather-resistant panels are designed for rugged outdoor environments, with the ability to deliver 281 trillion colors with stunning clarity. The ceiling of the building’s outdoor foyer comprises 1,665 Barco OLite 612 modules, specially designed for optimum viewing at very close distances. Immediately inside the store, a bank of 21 Barco NSL-46 LCD monitors, arranged in a 7×3 array. allow content to be displayed in its native resolution, without any loss of image quality.
Content for the multiple LED and LCD displays originates through dual Apple Macintosh computers, and includes a mix of photos, video, graphics, animation, and text. To process the array of multi-format video, dual Barco DX-700 LED digitizers are used for optimum visual quality.