BroadSign Intl. (Montreal), a global provider of digital-signage software, and rVue Inc., a provider of a demand-side platform for planning and buying DOOH media, announced the open-API integration between the two platforms has been completed. In addition to facilitating the planning and booking of cross-network, digital-signage campaigns, the integration also automates the multi-network campaign execution cycle.
BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage software company to do so. This stage of integration coincided with the launch of the new version of rVue’s web interface earlier this year.
To date, 21 of the DOOH networks running on BroadSign have opted to be part of rVue’s inventory.
BroadSign-powered networks can now be visible to the advertisers and agencies who use rVue to find DOOH ad inventory that meets their demographic and geographic criteria. Once the required inventory is discovered, media buyers can proceed to booking their campaigns. They can negotiate the rates, create insertion orders and follow the campaign’s progress through the same interface.
The rVue Media Planner simplifies the usually cumbersome process of creating DOOH media plans by allowing media buyers to quickly find the required screen locations within different networks and consolidate them into a single buy.
The rVue demand-side platform is free to enroll and requires no inventory aggregation or subscription fee. Networks can create a comprehensive profile featuring such critical information as audience demographics, reach, locations and estimated CPM values. Networks stay in control of their assets by being able to accept or reject an offer.
Ad agencies and advertisers can create an rVue account and build an agency/advertiser dashboard. This information helps marketers evaluate and target appropriate locations in their media plans via the intuitive, user-friendly web interface.
rVue has enrolled networks in major DMAs across the United States and Canada with European expansion underway.
For a BroadSign software subscription, contact: welcome@broadsign.com