BroadSign Intl., LLC (Montreal, QC, Canada) is upgrading its cloud-based, dynamic-digital-signage software, BroadSign X 10.3, with Quividi’s camera-based, audience-measurement platform. The integration will allow the collection of audience counts and the inclusion of these impressions into proof-of-play reports. It will also permit the triggering of content based on gender, meaning that ad copy will react and adapt to the demographics of the audience viewing a screen in real time.Quividi’s platform delivers data to understand how by-passers engage with a screen, such as the number of opportunities to see, number of real viewers, attention time and dwell time, broken down by gender and age class.