In San Francisco and the surrounding Bay Area, food trucks have transcended novelty and are a vital part of the area’s restaurant landscape. Several hundred vendors roam the city, so many that many owners to form Off the Grid, an association that sets up regular food-truck events and protects food truck vendors’ interests with local legislators.
CV Wraps, which operates facilities in San Francisco, Oakland and San Jose (as well as in Los Angeles, Las Vegas and Phoenix), has grown its business in tandem with the region’s food-truck movement. According to Kwasi Boyd, the shop’s marketing and sales manager, they wrap two to four food trucks monthly, and have begun shipping prints nationwide for other providers to install. He credits the acquisition of www.foodtruckwraps.com with helping grow business.
For this project, which decks out a vendor of gourmet hot dogs (its Facebook page conveys dogs accompanied with bacon and eggs and an array of sauces and trimmings), home fries and other lip-smacking fare. Frank DiMarino, a San Francisco graphic artist, devised the colorful wrap.
Boyd said the shop alternates between 3M Controltac IJ180Cv3-10 air and Avery MPI 1005 Supercast EZ Apply RS, both of which are air-release media. They printed the wrap on the shop’s Roland DGA SolJet Pro III. To install the wrap on the rivet-laden surface, CV Wraps’ production team used rivet brushes and RollePro vinyl-application tools.