Food trucks have become more than just a fad; they’ve emerged as a bona fide outlet for food enthusiasts to enjoy diverse food for – generally – less than upscale-bistro prices. CV Wraps, which operates three locations in the San Francisco Bay area and others in Southern California, Phoenix and Las Vegas, has capitalized on this trend. According to Kwasi Boyd, the shop’s marketing, sales and self-proclaimed “mayhem” manager, the shop completes two to four food-truck wraps per month, and also ships out finished prints for installation nationwide.
“Acquiring www.foodtruckwraps.com, networking with the right people and word of mouth have helped us tremendously,” he said.
CV Wraps earned the Grill Stars wrap – a Bay Area food trucks that serves BBQ, brisket, burgers and other meaty sandwiches — though a referral. Because the work usually involves again paint and/or removing a prior wrap, Boyd said food-truck prep can be a nightmare that requires sanding rough areas and an array of solvents.
He said the shop alternates between 3M Controltac IJ180Cv3-10 air and Avery MPI 1005 Supercast EZ Apply RS, both of which are air-release media. They printed the wrap on the shop’s Roland SolJet Pro III. To install the wrap on the rivet-laden surface, CV Wraps’ production team used rivet brushes and RollePro vinyl-application tools.
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