Categories: Design

Czech It Out

Prague, capital of the Czech Republic, is the fourth most-visited city in Europe (behind London, Paris and Rome) for good reason. The beautiful terra cotta rooflines and elegant bridges crossing the Vltava River give the city an enduring grandeur. The low-for-Europe prices also give US visitors a real bargain holiday. For example, a gourmet dinner for eight, with drinks and desssert, can be had for under $100.

Closed to westerners until the fall of the Soviet Union in 1989, the once soot-black skyline has blossomed with restaurants, nightclubs, cafés . . . and signs. Once perfunctory and functional, the signs of Prague are now both time-less and quaint.

Despite decades of repression, the Prague sign-scene has caught up to other European cities, and in some ways surpassed them, with a distinct charm all its own. Not quite Vegas or Times Square just yet, but that’s OK.

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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