Daktronics (Brookings, SD) has partnered with Vision Sign Inc. (Las Vegas) and Caesars Entertainment for new LED display installations at four Caesars Entertainment-owned properties. Daktronics, in partnership with Vision Sign, installed more than 21,000 sq. ft. of LED video at Harrah’s Las Vegas, Caesars Palace, Paris Las Vegas and Planet Hollywood Resort & Casino. The exterior signage renovations were completed in late 2018 and early 2019.
- Harrah’s Las Vegas: A four-sided marquee featuring 15HD technology on all four sides and measuring approximately 49 ft. high by 65 ft. wide modernizes its predecessor.
- Caesars Palace: The Caesars Palace flagship marquee was also revamped with the static and digital screens trading positions. The marquee now features two new sides of large 15HD video, each measuring 32 ft. high by 44 ft. wide.
- Paris Las Vegas: This new video displays consist of three sides, each measuring approximately 26 ft. high by 37 ft. wide. Daktronics 15HD video technology replaced the previous stationary flex faces inside the basket beneath the iconic Paris Balloon Monument Marquee.
- Planet Hollywood Resort & Casino: A large marquee pylon display and an exterior building-mounted display were installed in late 2018. The marquee display measures 76 ft. high by 101 ft. wide with a continuous curve around one side to create a double-sided feature. The other exterior display is mounted to the building’s façade with a barrel curvature. It measures 57 ft. high by 34 ft. wide.
The new displays allow each venue to show on-premise advertising and branding, while also promoting future shows, concerts, events, current tenants, restaurants and more.
For more information, visit daktronics.com.