Daktronics Inc. (Brookings, SD) will install a venue-wide, digital-media display network at Louisville’s new arena, which is slated to open November 2010. The new system will incorporate large screen LED displays, professional-grade LCD screens, and a control system that will deliver high-definition digital content throughout the venue. Installation of the various system components is scheduled throughout the summer.
Fans will enjoy dynamic content on large LCD screens in the suites, concourse and club areas. More than 400 LCD screens will be installed and controlled through an internet protocol television (IPTV) solution, provided by Daktronics, that delivers multiple, live-content channels to any display in the arena. Channels can be formatted to feature live video feeds to inhouse events calendars. The new digital network can be expanded to accommodate nearly any form of digital media.
Daktronics’ IPTV systems enable users to connect to news wires, databases and scoring devices to present up-to-the-minute scores, statistics, news and information. Different channels can offer different information simultaneously from live video to data focused for fantasy leagues. The IPTV system can also provide sponsor exclusivity. Operators will be able to override content on any or all displays in the arena to show a sponsor’s logo or advertisement guaranteeing venue-wide exposure for marketing partners and increased revenue opportunities.
LED displays within the seating bowl include four large video displays mounted to a centerhung structure, which features downtown Louisville’s skyline. The primary videoscreens utilize Daktronics popular 10mm pixel technology with SM LEDs. Four other auxiliary scoring displays are located beneath the primary video displays.
A 360-degree ribbon board and two end-zone ribbon displays will be fascia mounted inside the arena bowl. An additional four large LED displays will be mounted in the upper corners to provide in-game statistics, video and advertisements. Dedicated numeric scoreboards, shot clocks, and backboard light stripswill also complement the in-bowl configuration. Six sections of Daktronics LED scorer’s tables will provide additional information for fans and television exposure for sponsors.
A large outdoor LED video marquee display will entertain approaching fans and inform other passersby of upcoming events at the multi-use arena.
The company’s new Show Control system can process various video, scoring, timing, statistical data and out-of-town scores and even point of sale information.
The new facility will be home to the University of Louisville men’s and women’s basketball programs. Additionally, it is designed to accommodate other events, including NCAA championships.