DOmedia (Columbus, OH), an online marketplace for buyers and sellers of out-of-home and alternative-advertising media, announced it has acquired the “Green Book” for its unique green cover, the Buyers Guide to Outdoor Advertising is an annually printed directory that lists out-of-home media properties across the country, including rate and contact information for each location.
Under DOmedia’s management, the Green Book will transition from a printed publication to an online reference. Media and contact information will be added to the website for easy access.
Domedia Chairman Rich Langdale said, “For more than 20 years, the Green Book has been a key tool for the outdoor-advertising industry. By placing the information online, DOmedia can offer the most up-to-date property information, while also reducing the amount of paper previously used to print the book.”
The Buyers Guide to Outdoor Advertising was launched by former Outdoor Advertising Assn. of America (OAAA) President Frank Cawl. The guide was purchased by Leading National Advertisers and subsequently owned by Competitive Media Reporting and TNX Media Intelligence, which sold the publication to current owner Robert Clark in 2006.
The acquisition of the Buyers Guide to Outdoor Advertising follows DOmedia’s merger with Out of Home Connect in March.