DOmedia (Columbus, OH), a marketplace for alternative-media buyers and sellers, has launched its expanded website, www.domedia.com. This online, alternative-media marketplace features various advertising opportunities in every market from regional media companies, such as Adopt A Beach and Floss Media Networks, to national providers, such as Clear Channel Outdoor and CBS Outdoor. The marketplace, according to the company, allows advertising agencies and marketers to connect more quickly and efficiently with media-property owners to execute creative, alternative-advertising campaigns.
Since its beta launch last year, DOmedia has built a database of more than 25,000 alternative and OOH media listings from hundreds of media owners. Categories range from wallscapes and digital networks to more niche offerings, such as branded parking lines and skywriting.
The enhanced DOmedia site also includes a campaign-management tool and advanced-search options. Campaign-management features allow buyers to save, share and organize listings. As buyers search the marketplace, they can save and classify a listing without navigating away from the search results. Buyers can also share listings with their internal teams or external clients from the search-results page. The saved listings are always available to the buyer to review, edit and manage. This tool is especially useful for managing multiple campaigns and clients.
The advanced-search capability returns relevant results based on the buyer’s criteria. Searches can be conducted by DMA, category and/or venue. The search-results page reveals relevant media listings, while individual profile pages provide additional details including contact information, photos and additional properties owned by the same company. Buyers can also quickly view demographic information for the area targeted by the asset on the same profile page.
“Alternative out-of-home advertising is one of the fastest-growing segments of the media industry, according to PQ Media’s Alternative Out-of-Home Media Forecast,” DOmedia President Jeff R. Lamb said. “Advertisers are increasingly turning to alternative and out-of-home advertising options to connect with their target audience. The DOmedia website is designed to support this trend by creating a more efficient process to research, buy, sell and organize alternative and out-of-home media.”
During its beta phase, DOmedia merged with Out of Home Connect in March and acquired the Buyers’ Guide to Outdoor Advertising in June, adding additional media properties to the DOmedia database.