Westinghouse Digital Electronics (Santa Fe Springs, CA), announced an exclusive arrangement to accelerate the expansion “PumpTop TV, a digital media network by AdtekMedia (Costa Mesa, CA).
Westinghouse will build and install turnkey display systems for fuel pumps serviced by AdtekMedia’s narrowcast network, which delivers news and advertising to gas station consumers as they fuel their vehicles. Westinghouse’s commitment involves supplying complete systems to be installed at thousands of gas station pumps.
PumpTop TV uses audio and video for a five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising.
The system includes dual 19-in. widescreen high-resolution displays on both sides of the pump, computer and networking components with wireless delivery along with a server backbone. Westinghouse will incorporate advanced technologies for increased brightness and daylight viewing along with environmental protection and climate control for sensitive system components.
PumpTop TV is currently evaluating national and regional content providers for its network. The near term roll out plan for PumpTop TV calls for expedited completion of the current build-out of the Los Angeles market, quickly followed by full entry into other key U.S. markets including San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, San Diego, Phoenix, Dallas-Fort Worth and Houston. Currently, Westinghouse’s arrangement includes 75,000 pumps.