EnVu (NYC), an interactive-media advertising company and a wholly owned subsidiary of Stratacache, has launched itself, as well as enSpire, which uses immersive, gestural, interactive, projection technology to display digital advertising on the floor while engaging consumers within key retail locations, primarily in the Top 20 DMAs in the U.S.
The deployment-process design by Jimmy Abraham, VP of IT and operations, is permitting enVu to implement 20+ installations per week. EnSpire, which is already active in more than 80 locations, will be in 170 shopping malls by the beginning of November, and will peak at 215 locations during the first quarter of 2011, Abraham said.
Two leading, U.S. real-estate companies have already entered into agreements with enVu to make the enSpire platform their exclusive, immersive-media experience at retail venues.
Even during difficult times, mall traffic has remained consistently high. A typical consumer visits a mall 36 times a year with an average visit of 78 minutes.
While most mall-projection technologies only allow consumers to view an ad changing with animation, enSpire Mall Media 3.0 allows consumers to interact with the advertisement itself.
EnSpire is strategically located in the apex of the mall. While people interact with the medium, a various ads and promotions, separated by local news, sports and weather segments, are displayed.
www.envu.com