Fantastic USA Today “Ask the Experts” column about a sign’s value

A very good article has been published in the USA Today "Ask an Expert" column. A query asked why a sign is needed when a business has good word-of-mouth exposure. Columnist Steven Strauss, whose latest book is "The Small Business Bible," provides a very cogent answer. Read the column at http://www.usatoday.com/money/smallbusiness/columnist/strauss/2011-03-27-get-a-good-sign.htm.

Wade Swormstedt

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