FESPA has enhanced its website, www.fespa.com, to connect with such social media networks as Facebook, Twitter, LinkedIn and YouTube. The organization believes this will capitalize on the communication opportunities that the rapidly evolving social media landscape provides. The site’s overall layout has also been redesigned.
This initiative builds on the dynamic growth of FESPA’s own Wide Network, the online community for wide-format, digital-print professionals. FESPA developed its dedicated micro-network to create an international online community of printers, print buyers, marketers, consumers, editors, designers and analysts within the wide-format industry, to encourage communication within the sector. Having tested the medium through the Wide Network, which has more than 1,200 members, FESPA is keen to take further advantage of social networks to broaden its communication with stakeholders.
Marcus Timson, FESPA sales and marketing director, said, “Social media sites are not just about socializing with friends. They are a great way to stay in touch with business contacts and promote awareness of our events, products and services in the marketplace. For FESPA, a key aspect of social networks is the open dialogue it enables with our members and the wider print community. Not only does it allow us to regularly communicate the latest FESPA news and event information and conduct quick research, but we are also able to receive direct feedback, helping us tailor initiatives to effectively meet members’ needs. For example, we have a Twitter account where we can provide FESPA’s followers’ with the latest news, and we pick up any ‘tweet’ on the site where ‘FESPA’ is mentioned.”
FESPA.com’s revamp comes shortly after the organization’s digital, wide-format print exhibition, FESPA Digital 2009, which was based on the theme of ‘Revolution.’ </p><p>$image1</p>
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