GE Lighting is introducing an incandescent-shaped lightbulb that combines the instant brightness of halogen technology with the energy efficiency and longer-rated life of compact-fluorescent (CFL) technology. The initial product launch in 2011 will bring U.S. and Canadian consumers GE Reveal® and GE Energy Smart® Soft White varieties.
"When you look at our prototype, incandescent-shaped bulb with that little halogen capsule nestled inside our smallest compact fluorescent tube, you re seeing a byproduct of our intense customer focus and our innovation mindset," says Kristin Gibbs, general manager of North American consumer marketing, GE Lighting. "We ve constantly improved the initial brightness of our CFLs but customers haven t been wholly satisfied. This is a giant leap forward."
For more about GE s lighting technologies, visit Edison s Desk, GE technology blog, at www.edisonsdesk.com. Follow the company on twitter (@EdisonsDesk and @GELighting) or use the hashtag #weheartlighting.