Goal: Show the Future of Football

Forget Minority Report. Think football — UEFA, that is. The United European Federation of Football Associations (UEFA) has imagined, and shown, what the future of sports could look like in its coverage of the UEFA Champion League "playoffs," where sides are now advancing to the knockout phase.
In the campaign, building facades show game highlights, or even display the entire game. Also, electronic banners unfurl to show the team’s stars or highlights from past games.
UEFA describes itself as a "representative democracry," which comprises 53 national football associations. It’s recognized by FIFA as one of six continental federations.