ABC, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters, owners of some of Times Square’s most prominent, digital videoboards, are offering a coordinated media buy and immersive brand engagement through a one-stop-shop at www.tsd360.com.
Called “the Times Square Domination,” the media buy includes the videoboards owned by the five companies. The entire network can be purchased in a single media buy, alleviating the need to negotiate separate contracts and individually coordinate content.
The network will broadcast the same content, simultaneously, across the entire sign collection to more than 565,000 Times Square visitors.
“Brands buying any one of these signs achieve an exceptional level of exposure and attention, but by buying all of them, and adding custom experiential programs, they achieve engagement that has been effectively impossible,” said Tom Hennigan, spokesperson for www.tsd360.com.
“Sometimes, the benefits of coming together as an industry for customers are so compelling that even strong rivals see the value,” said Harry Coghlan, president of Clear Channel Spectacolor.