Remote Media’s signagelive® digital-signage software platform is powering the targeted digital-advertising and information displays in Glasgow’s historic subway stations.
Digital-display panels operated by the outdoor advertising firm Primesight are now running at five stations in the city’s circular subway system. Networked, addressable digital displays are positioned in the public concourse and entry areas, on platform walls, and across the track at the Partick, Shields Road, Hillhead, Buchanan Street and St. Enoch stations. The cross-track displays are the first of their kind in the U.K.
“This is a really exciting project for us. It allows advertisers to deploy up-to-the-minute creative executions in various dayparts,” said Keith Lammie, regional director of Primesight. He said several advertisers, including B&Q and Nestle, are already live on the network.
The signagelive® open-standards, content-playback software is integrated into six-sheet-format display enclosures developed by Harp Visual Communications. The Rhino e55 LCD displays incorporate an embedded PC and networking gear that helps drive a 55-in. Samsung SM550EXn panel. Using Samsung’s latest LED-backlight technology, the panel consumes only 90W of power, which reduces the enclosure depth.
The IP66-rated, weatherproof displays use structural steel and laminated, protective glass to withstand environmental conditions and tampering.
Harp, which does extensive work in passenger-information and dynamic-signage systems, is the prime contractor for the supply, installation, maintenance and daily running of the installation, allowing Primesight to focus on media sales.
To target and schedule digital advertising, signagelive® is integrated with Key Systems’ Fusion software, which Primesight uses to manage the full life-cycle of advertising on the static 12 sheets, six sheets, four sheets, escalator panels and carriage cards also sold for the Glasgow subway system.
“The combination of signagelive® and Key Systems gives Primesight ultimate control of its digital inventory from a single entry-point, alongside their traditional, OOH media,” explained Ian Morris, Key Systems’ clients service director.
Advertising is blended with dynamic news, sports and weather information in data feeds provided through a unique partnership with Scotland TV, and integrated with signagelive®. An STV new segment runs every 3.5 minutes.