Neschen Americas (Elkridge, MD) is unveiling its Pure Color™ Samba fabric, a bright-white material that, according to the company, enriches colors by making them bolder and vivid. The fabric is intended for interior, POP and banner displays, and, because of its lay-flat, curl-resistant properties, it’s suitable for roll-up graphics as well. The lightweight, polyester material weighs only 5 oz./sq. yd. The durable fabric can be easily cut and customized, and is printable with solvent, eco-solvent, latex and UV-cure inks. Neschen Americas offers the material in 100-ft.-long, 54- and 60-in.-wide rolls, as well as 20-in.-wide, 10-ft.-long, sample rolls.
(800) 257-7325; www.neschenbrands.com