Reams of paper have been devoted to the transforming effects the rock music of the late ‘60s and early ‘70s made on popular culture. Why shouldn’t a wrap convey the same? After all, a picture is worth a thousand words.
TechnoSigns (Orlando, FL) created this wrap, which adorns a Porsche 996, for Millenia Fine Arts, which sells artistic photography. Keith Monahan, TechnoSigns’ president, said the company’s online portfolio sold Millenia’s owners on the shop. Using ultra-high-resolution photos of Jimi Hendrix (some of them with the Jimi Hendrix Experience band) the Rolling Stones, TechnoSigns perfected the design using Adobe’s PhotoShop® and Illustrator®.
He said, “The design was actually the more challenging part because the wrap didn’t follow typical design rules. The client wanted the photos to be displayed randomly and appear abstract. Some photos stop at the end of a body panel, which we would never do on our own. Some image transitions were smooth, others intentionally abrupt. When we’d finished, we could tell the car itself had become a piece of abstract art.”
To produce the wrap, TechnoSigns printed the wrap on Avery’s Easy Apply RS cast film with the shop’s Seiko ColorPainter 64 solvent-ink printer. Avery’s DOL 1000 topcoat, which the shop applied on its GBC Arctic Titan laminator, protects Keith Richards’ cigarette-accentuated profile.
Because the client didn’t want to transport the Porsche unnecessarily, Monahan’s team wrapped the car inside the gallery. This, Monahan said, was the easy part: “We used heat guns and 3M Gold nylon squeegees with our custom-made edge protectors that we made from soft, fabric-store material.”