Having knowledge in your back pocket is a sure way to posture yourself as the expert.
That’s a direct quote from digital printing specialist Rachel Nunziata, who shared that golden nugget in a recent column for Big Picture, a sister magazine of Signs of the Times.
To that end, it could pay (literally) to know a bit more about how laypeople think when it comes to ordering a sign for their business.
The South Florida Reporter just published a rundown of seven outdoor signage types that enhance brand promotion, written with the buyer in mind. (Ignore their misstated headline contending it’s 10 signs.) The article covers 3D metal signs, backlit signs and channel letters, among others.
You already know the technical aspects of each signage type, but your customer is probably thinking in simpler terms. This is a handy, plainly written guide that may include the benefits they care about the most.
Read more at the South Florida Reporter.