Sherwin-Williams Launches SHIFT

The Sherwin-Williams General Industrial Coatings division (Minneapolis) announces the launch of SHIFT, an industrial color trend forecast for the Colormix Foresight program. This report highlights 18 colors driving innovation in coatings and finishes, providing manufacturers and designers with actionable guidance to stay ahead of trends emerging over the next 3-5 years, according to a press release.

“SHIFT explores how color tells a story shaped by culture, emotion and the evolution of values,” Global Color, Material, Finish and Trend Manager Kiki Redhead at the Sherwin-Williams DesignHouse is quoted in the press release. “Our color experts combine research, analytics and industry expertise to uncover these narratives and identify a forward-looking vision of color’s role in the world around us.”

Global Color, Material, Finish and Trend Manager Kiki Redhead at the Sherwin-Williams DesignHouse

The Sherwin-Williams Colormix Foresight program is a research-driven initiative led by the Company’s Trendsight Team. The program leverages global trend analysis, cultural insights and key drivers to identify future color directions. This forward-looking analysis serves as an educational and inspirational resource. It provides designers and manufacturers with data-backed insights that empower proactive decision-making — per the release.

Color longevity is crucial for brands and manufacturers with multi-year product development timelines. The SHIFT forecast supports both short-term refreshes and long-term product innovation, ensuring that color choices made today continue to feel intentional, relevant and meaningful far into the future.

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