Ferrari Color, a digital service provider with locations in Salt Lake City, Sacramento and Emeryville, CA, wanted to promote the benefits of its recently purchased, UV-ink printers. To tout enhanced workflow, lower VOC emissions, reduced material usage and strong color vibrancy and fidelity, the company did what it does best – output banners for installation outside its Salt Lake City headquarters. The six-month campaign comprises 20, 3 x 6-ft., double-sided banners output on 21-oz. media on the shop’s Durst U.S. 350 UV printer. The shop’s designers composed the signs using Adobe® Illustrator® and installers created pole pockets for the banners’ installation.