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Budget Friendly. Spot graphics, or partial vehicle wraps. Full vehicle wraps are not in the budget for a lot of my clientele. — Becky Duke, Absolute Perfection, Sykesville, MD
Monument Signs. We have been working on a large brand conversion that requires many change outs. — James Neely, RP Signs, Charlotte, NC
Channel Letters and Directional Signs. Government facilities have had extra funds and are using those funds to complete projects or renovate. — Earl Walker, Image360 Tucker, Tucker, GA
Vehicles. We’ve focused on vehicles and fleets with our clients as a way to drive sales where those vehicles are seen. The result is intense cultivation of a small area rather trying to farm large areas with more expensive forms of advertising. Also, essential trades, which rely on their vehicles, have done well through the pandemic. — Larry Mitchell, SignChef, El Dorado Hills, CA
Standard Static Pvc, Coro, and Styrene. Seem to be selling well because companies have finally started to open their wallets back up and catch up on signage they have been putting off. — Melvin La Pan, FASTSIGNS, Augusta, GA
Custom-Built Signage. Feels as if the end-user is trying to separate his brand from his competition by going with something unique and custom. — Joe Gibson, Ramsay Signs, Portland, OR
Real Estate. The market is hot and agents are preparing for summer. — Evan Gillette, Gillette Signworks, Elk River, MN
Carved and 3D Signage. These account for over half of our business. There are many sign companies in my area but most do not have the ability to make 3D signs in-house. — John Miller, Signs by Autografix, Branford, CT
Photopolymer ADA Signage. In high demand due to quality of vandal resistance and great value compared to alternatives. — Vince Cvijanovic, Graphic Components, Greensboro, NC
Occasionally, Signs of the Times surveys sign professionals in North America about which types of signage projects their businesses are selling most frequently. If you own or manage a US or Canadian-based sign business, you can share insights from your own business by signing up at signsofthetimes.com/brainsquad.