Signs Now (Sarasota, FL) was among top award winners for "Best Recruitment Websites," earning second place at the STAR Awards during the 12th Annual Franchise Leadership & Development Conference, September 23 in Atlanta. The Signs Now site, www.signsnowfranchise.com, was launched in May.
The franchise network’s Allegra Marketing•Print•Mail development site, www.allegrafranchise.com, earned third place.
Website entries were graded anonymously with a mystery-shopping appraisal of approximately 150 competing sites. The judging criteria included overall appeal; ease of navigation; content delivery and process; response time to inquiries; conversion rate and other key metrics.
The Signs Now and Allegra Marketing Print Mail development websites were designed to introduce entrepreneurs to their marketing print, graphic communications and signage franchise opportunities. Key features include step-by-step presentations of the companies’ proven business models; free, downloadable franchise kits with frequently asked questions; testimonials from current franchise members; details of franchise training and operational support; and a comprehensive look at the benefits of having the backing of a recognized brand with a proven track record.
Allegra Network VP of Franchise Development Phil LeBlanc said. "When we launched the sites, we wanted site visitors to see what was different about Signs Now and Allegra Marketing Print Mail. These awards give us validation that our sites do stand out against our competitors."
Franchise Update Media Group produces the STAR Awards and the Franchise Leadership & Development Conference. This year’s event attracted approximately 350 attendees representing approximately 150 top franchise companies and supplier partners.